Wrinkles & aging
The best-proven category in skincare — but also the most oversold. A few ingredients genuinely remodel skin; most 'anti-aging' claims ride on them.
What has evidence, ranked
Multiple independent trials show real wrinkle reduction
Good trial support, smaller evidence base than retinol
Consistent small trials show smoother, firmer skin
A classic double-blind trial showed clear improvement at 8%
Small but measurable fine-line improvement at 5%
12% improved firmness and fine wrinkling in controlled testing
Matched retinol in one 44-person trial — promising, unreplicated
Softens the look of lines by hydration, not structure
Industry-funded trials show small improvements; independent data scarce
Sample products that cover it
From the demo catalog — ranked by their best evidence for wrinkles & aging.
Honest note: the best anti-ager is boring
Daily sunscreen has the single strongest evidence for slowing visible aging (randomized-trial proof). Collagen in a cream can't reach where collagen matters — the molecule is too large; it's a moisturizer with good marketing. Peptides remain 'promising, unproven'.